4-WEEK LIVE COHORT • STORY SCIENCE METHOD
Your ideas are good. Getting them heard is the hard part.
Make Your Ideas Land: Storytelling For Tech & Business Leaders
A live, cohort-based course that teaches professionals to communicate in ways that move people to action — using a proven framework, not guesswork.
4 weeks • 2.5 hrs/week • Live virtual sessions • Cohort of 8–12 • Certificate of completion
After this course, you will
- Present ideas that get approved, not just acknowledged
- Communicate complex work clearly to non-technical stakeholders
- Build a personal story bank you can draw from in any situation
- Know exactly how to structure any pitch, update, or difficult conversation
- Leave with a finished, polished "talk" you built during the course
15+
Cohorts delivered
Participants from
Google • Logitech • PayPal
Amagi • Microsoft
★★★★★
4.8/5 average rating
WHO THIS IS FOR
Built for professionals who know their stuff. But struggle to prove it
PRODUCT & TECH
The best ideas don't always win because the story doesn’t come through.
Get your best ideas heard, approved, and implemented.
SALES, BIZ DEV & MARKETING
Closing a deal and winning internal buy-in are the same skill. Most people only develop one.
Make every pitch move people to action.
LEADERS
You have a plan, but the people who need to follow it struggle to see what you see.
Make your vision land clearly enough that people act on it
CAREER TRANSITIONS
Interviews don't reward the most qualified candidate. They reward the one with the most compelling story.
Tell your story in a way that the right people say yes.
WHAT YOU WILL GAIN
Master practical storytelling frameworks to inspire confidence, influence decisions and become the communicator everyone listens to.
GET BUY-IN FOR YOUR IDEAS
Turn your thinking into a clear narrative that stakeholders can follow, trust and act on.
TURN COMPLEX WORK INTO CLEAR STORIES
Translate data, strategy and technical ideas into simple narratives. Make your audience see what you see.
COMMUNICATION ACROSS ANY AUDIENCE
Adapt the same idea for execs, teams and clients. Use audience, intent and message to structure every conversation.
BUILD A REUSABLE STORY PORTFOLIO
Create stories from your real work. Reuse and adapt them across meetings, presentations and conversations.
WHAT WE WILL COVER
This course is about Learning by Doing. You will identify a Persuasion Project and across four sessions, you will learn concepts, see them in practice and apply them to your own project.
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What is a story and what makes one work
The business case for storytelling
Finding stories and great storytellers around you
The Storytelling Matrix
Audience, Intent and Message (AIM)
Defining your Persuasion Project
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The science behind why stories land
Story structure – Beginning, Middle and End
The Freytag Pyramid
Story frameworks – matching structure to your business challenge
Peer feedback on your story outline
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Aristotle's Triad – Ethos, Pathos, Logos
The Storytelling Toolbox – voice, pause, repetition, vivid language, gestures
The Storytelling Matrix in full – Design and Performance together
Scripting your Persuasion Project
Peer feedback on your script
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Performing and refining your script
Learning from the room – peer storytelling in action
Recording your final Persuasion Project
What the best storytellers do and how to keep getting better
Resources and community to keep learning
YOUR INSTRUCTORS
Sri Srikrishna
Professor, Author & Entrepreneur
Sri brings decades of experience as a business leader, professor, and author. He has taught storytelling and communication to professionals at leading companies and universities, and brings a rigorous, practical approach to every session.
Northeastern University • National Semiconductors •Synposys • Sasken • UC Berkeley • Indian Institute of Technology
Bikash Chowdhury
CMO, Operator & Entrepreneur
Bikash is a seasoned CMO and operator who has led marketing and growth at companies across the technology spectrum. He brings a practitioner's lens — real stories, real stakes, and real feedback from the front lines of business.
Intuit • Texas Instruments • InMobi • Glance • Indian Institute of Management • Indian Institute of Technology
WHAT ALUMNI SAY
From people who have been through it
★★★★★
"If you want to level up your influencing and persuasion skills — this course is for you. Not only does it explain the storytelling patterns, it provides a toolbox you can take into every conversation."
Radhika - PM • Google
★★★★★
“This course has made me a better leader and made more aware of how to craft a message that can utilize storytelling to convince my audience of what I want to achieve. This has allowed me to be more strategic and aware of my messaging as well.
Steve - B2B Head of Operations & NPI • Logitech
★★★★★
“The course provided structure to my instinctive approach to storytelling. It gave me tools and techniques to help craft stories that deliver the message. This course was my miracle drug. I would recommend it to writers, marketers, and speakers at all skill levels.
Mischelle - VP • Marketing
WHAT’S INCLUDED
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2.5 hours of live instruction per week with Sri and Bikash, plus optional office hours from Session 2 onwards.
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Direct feedback on your thinking, structure, and delivery across multiple iterations of your Persuasion Project.
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Learn alongside professionals working through the same challenges, with structured peer review throughout.
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Step-by-step exercises and frameworks for every session, so you always know what to do next.
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Revisit frameworks, recordings, and examples whenever you need them as your role and challenges evolve.
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Share your progress with your organization or network. More importantly, leave with stories you can actually use.
READY TO GET STARTED?
Move people.
Move decisions.
With business storytelling.
Join a cohort of professionals learning to turn their thinking into stories that get buy-in from teams, leaders, clients, and stakeholders.
$1,249 USD • Next cohort: starting soon • Limited seats
FOR TEAMS & ORGANIZATIONS
Want this for your whole team?
We offer a customized version of this course as a bespoke storytelling workshop for companies and cohorts — tailored to your team's real challenges and delivered on your schedule.